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"Participants in 401(k) plans rarely change their asset
allocations once they are initially set. Yet if participants fail to
reallocate their 401(k) assets, the system fails."
"Almost as
empty as the promise of the dot.com revolution was the promise that
participant education would make America's employees into pension managers."
Did you know...
- 42% of participants indicate they have little or no investment knowledge1
- Slightly more than 66% realize they would be better off working with an advisor rather than managing their retirement investments entirely on their own1
- About 50% believe they possess the skills required to manage their portfolios, but would rather spend time doing other things1
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Most participant-directed menus are designed with the assumption that plan participants have a basic knowledge of investing and asset allocation, and the desire to make these decisions themselves. In reality, most participants do not make effective investment choices.
Participant Behavior

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Too conservative...
- Being intimidated by the investment selection process may cause many
investors to choose what they feel is the safest option, often with the
lowest return.
- This approach to investing can backfire since people need growth of
capital to accumulate enough money to help them retire comfortably.
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Too aggressive...
- Chasing the hottest short-term returns leads to
investments in more aggressive options based solely on short-term
performance.
- This "buy high - sell low" mentality has many mutual
fund investors invested in equities at the wrong time.
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Asset Allocation - The Most Important Factor
Many participants do not
have the desire, time, or expertise to determine their own asset allocation. Asset Allocation is the ongoing process of determining how to diversify an account among the different types of investments (stocks, bonds, and cash) to meet a specific objective.
Over 93%* of investment success rests on knowing:
- how to correctly mix stocks, bonds, and cash within the account;
- when to change that mix over time based on an investor's personal objectives and current or anticipated market trends.
It requires constant monitoring of and adaptation to ever-changing economic,
political, and social developments.
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Accommodating Types of Participants
Plan participants may represent experts in fields ranging from construction to medicine. However, it is unlikely that a significant number of participants would also consider themselves experts, or even well versed, in the field of investments.
A plan sponsor must:
- acknowledge that participants desire varying degrees of involvement when making their investment decisions; and
- design the investment menu with appropriate investment options.
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